Panini America and Professional Fighters League Partnership

Panini America, known globally as a powerhouse in sports and entertainment collectibles, has teamed up with the Professional Fighters League (PFL), the burgeoning and forward-thinking sports league, in a groundbreaking partnership that is set to shake up the world of MMA trading cards.

This multi-year agreement between Panini America and PFL marks a significant milestone in the realm of sports memorabilia. The collaboration will bring forth a wave of fresh and exciting products for fans to enjoy. The inaugural offering under this alliance is Panini Instant, a cutting-edge platform that delivers real-time collectibles directly to MMA enthusiasts. Following this launch, the highly anticipated PFL Prizm will make its debut later in the year, promising to become a cornerstone product in the trading card landscape.

Jason Howarth, the Senior Vice President of Marketing and Athlete Relations at Panini America, expressed his thrill about the partnership, acknowledging the PFL’s rapid growth and global appeal. He envisions the collaboration as a means to invigorate the already vibrant MMA trading card market within Panini’s extensive portfolio. Through this collaboration, fans are in for a treat with exclusive Panini products featuring PFL athletes and memorable events that will deepen their engagement with the sport.

Bryan Calka, the Chief Commercial Officer of the PFL, echoed Howarth’s excitement, recognizing Panini America’s industry-leading status in collectibles. He asserted the PFL’s dedication to offering premium experiences to MMA fans worldwide, a commitment that is poised to reach new heights through this partnership.

A unique aspect of this collaboration is the introduction of digital trading card collectibles, including Non-Fungible Tokens (NFTs). This move reflects the evolving preferences of collectors who are embracing digital formats alongside traditional physical cards, adding a modern twist to the age-old hobby.

The timing of this partnership coincides with the upcoming events of the PFL’s 2024 Global Season, with the action kicking off on June 13 at the Mohegan Sun Arena in Uncasville, CT. Athletes across six weight classes will vie for playoff spots and the coveted title of PFL World Champion, along with a substantial $1 million prize.

Setting itself apart in the MMA landscape, the PFL follows a sports-season format akin to major league sports, featuring regular season matches, playoffs, and a championship showdown. The league’s cutting-edge SmartCage technology elevates the viewing experience with advanced fight analytics, while global expansions like PFL Europe and PFL MENA are propelling the sport to new heights worldwide.

As a subsidiary of the esteemed Panini Group based in Italy, Panini America boasts over six decades of expertise in the collectibles industry, with strong partnerships across various sports and entertainment sectors. The company’s extensive reach and robust distribution network guarantee that PFL trading cards will find their way to a vast audience, elevating the profiles of both brands in the collectibles market.

The partnership between Panini America and the Professional Fighters League promises to redefine the sports memorabilia realm, blending innovation with the exhilarating world of MMA. Fans can anticipate a diverse array of collectibles that encapsulate the sport’s dynamic essence and celebrate its remarkable athletes.


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