Formula 1, known for its adrenaline-pumping races and dedicated fanbase, has taken a strategic step to maintain its connection with enthusiasts and collectors alike. The prestigious international racing series has announced the renewal of its exclusive trading card and sticker partnership with Topps, a well-known subsidiary of Fanatics. This move solidifies Topps’ position as the official trading card licensee for Formula 1, a title it has proudly held since 2020.
As part of this extended collaboration, Topps will continue its production of captivating trading card and sticker collections featuring drivers from not only the Formula 1 series but also Formula 2 and Formula 3. Fans can expect an array of exciting collectibles that showcase their favorite racing stars in action. Moreover, the partnership includes Topps’ involvement in various 2024 FIA Formula One World Championship Grands Prix events, kicking off with the Austrian Grand Prix. This means attendees at these events will have the exclusive opportunity to acquire special trading cards, adding a thrilling element to their race experience.
Emily Prazer, Formula 1’s Chief Commercial Officer, and Kelvin Smith, the Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, expressed their enthusiasm for this renewed partnership. Prazer and Smith emphasized how the collaboration serves to engage a wider audience and bring fans closer to the drivers and teams they admire through unique and collectible items. While the exact duration of this deal has not been disclosed, it is clear that both parties are committed to enhancing the fan experience by introducing innovative products and engaging programs that resonate with Formula 1 enthusiasts worldwide.
As Formula 1 continues to evolve and capture the hearts of motorsport enthusiasts globally, its partnership with Topps signifies a dedication to enriching the fan experience beyond the racetrack. The renewal of this exclusive trading card agreement promises a fresh wave of collectibles that celebrate the sport’s speed, skill, and passion. Fans can eagerly anticipate new and engaging ways to connect with their favorite drivers and teams, making each trading card a cherished piece of the Formula 1 journey.